Lead the industry in terms of quality, safety and standards.
Challenge and immerse customers in ways that outclass other rooms. Grow in a manner that focuses on innovation as well as expansion.
Deliver a seamless experience that leaves participants feeling amazed, inspired and accomplished.
Maintain a focus on being a premium brand.
Leading Quality Our escape rooms don't finish construction when they are built. Every bit of feedback good or bad is a chance to improve the experience. Through studying reviews and listening to customers talk about their experiences here and elsewhere we are able to implement an experience that focuses on the 'resistance' levels of customers. What do they not like about escape rooms? How can we overcome those apprehensions and provide a quality experience? What is the consumers mindset?
Focus on Safety Escape rooms are still in their infancy in Australia having only been around for several years. Incidents and negative publicity has the capacity to deal serious damage to the escape room industry whilst it is still establishing itself as a fully fledged, legitimate form of entertainment.
At ERG Entertainment we take safety very seriously. We want our rooms to not just meet but well exceed any and all standards to protect not just our own reputation but that of the escape room industry.
Leading Standards We want our experiences to be a class above. We don't just want to match other rooms but excel to become the leading escape room experience provider in Australia.
An experience that Challenges & Immerses An escape room should challenge patrons on multiple levels. To ensure the customer gets the best out of their experience our escape rooms actively avoid repetition of the same-style clues and puzzles. Further, the challenges (and the experience) from room-to-room should be completely different so no customer walks out thinking they just underwent the exact same challenge only with different furnishings.
Immersion is a key component of all our rooms. The customer should lose themselves in the room within moments and forget their everyday lives. Simply providing puzzles is not enough. Sight, sound, smell and feel are all key focal points to our design.
Expansive growth Our focus on growth is two fold. The traditional expansion of our existing room designs to major cities in Australia is our formulaic expansion approach.
However we are always on the lookout for new sites and locations to build escape rooms. The venue should carry a unique character that lends itself to the design of an escape room in addition to carrying the commercially viable aspects.
Innovative growth We never stop designing. Thoughts, ideas and creativity come second nature to what we do.
That Seamless Experience Each and every customer has the right to expect a seamless experience when booking with us. From the moment they inquire, visit our website to the final point of contact via email or farewell - it must all speak the same message: Seamless Experience.
Amazed, Inspired, Accomplished There is a delicate balance, finesse and fine art to balancing each and every experience around such a wide demographic and range of abilities. We insist that each and every customer that comes through our rooms leaves feeling like they have been at some point amazed, inspired by the challenges they have overcome and accomplished in completing their escape.
Premium Brand We do not want to be the biggest by volume or the cheapest and most available product. We are in the business of one-off experiences and we want to deliver an end product that sparks excitement, commands respect and evokes yearning within an endearing fan base.